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How Employee Communications Adds Value to Companies

Below is something I wrote as part of the interview process for an internal communications position at a Bay Area company. While it can be a laborious task to complete pre-employment skills assessments, I totally see the merit. I got a chance to prove myself a little; but — perhaps more importantly — I had an opportunity to think about and articulate the purpose and value of the function to which I was applying to work. Also, hopefully it’s indicative of the value the company puts on this team and its mandate.

Employee Communications adds value to a company by improving both the human condition and the bottom line of the organization. When a company prioritizes and provides resources for the internal communications function, these are some of the benefits that are realized:

  • Happier employees. Employees who identify positively with their employer are more likely to perform better, work more cooperatively with colleagues, be healthier, have lower absenteeism, recommend the company as a workplace to others, and stay at the company longer.

  • More informed employees. Spreading a consistent message across the workplace enables employees to operate from common knowledge. If everyone has the same (correct and current) information, fewer errors will be made and fewer good opportunities will be missed.

  • Better employees. Happy, healthy workplaces don’t stay a secret. They are the places at which people want to work. Thus, these employers attract the superstars who will produce more/better results than their lower caliber industry peers.

  • Lower operating costs. While employing top-tier employees may cost more, it is offset by the reductions in areas like HR spend (e.g., recruiting, training, termination costs), productivity losses due to vacancy/onboarding periods, healthcare claims, and so on.

  • Higher revenues. Smarter, more talented, dedicated employees can excel at innovation in all areas of the workplace. With a more operationally efficient business and superior products/services to offer the marketplace, the company can gain and exploit advantages for financial success.

As you can see, it’s a bit of a self-perpetuating cycle: Better people who are better equipped to conquer modern business challengesMore/better products/services created in a streamlined organizationGreater net profits and reputation.

This win-win scenario can be attained through diligent work; enculturation of open dialogue, honesty, trust, and compassion; and executive-level buy-in.

Ultimately, Employee Communications foster the continuity, development and morale of a company's human capital. It also facilitates the best possible financial position and public image for the company.

In your opinion, what is the value of employee communications? How can good/bad internal comms affect an organization? What kinds of things do you (or your employers) do to provide effective/improve employee communications?


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